FIG. A — THE PARENT COMPANY · OWASSO, OKLAHOMA

Technology for eye care, built by an optometrist.

Eyedeal Innovations is the parent company of three businesses born in a working practice: an EHR, insurance claims automation, and a web studio for eye care.

See the companies Meet the founder

§ 01 — PROVING GROUND

Everything we make is used first in our own exam lanes, at Valet Vision in Owasso, Oklahoma. If a tool slows our own front desk down, we fix it before another practice ever sees it.

§ 02 — INDEX OF COMPANIES (3)

The companies.

Each one solves a problem we ran into ourselves, from a patient's first search to the claim that gets paid.

01 · EHR & PRACTICE MGMTLIVE

MaxwellSuite

Charting, scheduling and online booking in one platform, designed around how an optometry practice actually runs.

DISCIPLINE: EHR & practice management
STATUS: Live
INCLUDES: Charts, booking, Topcon device data

maxwellsuite.com

02 · CLAIMS AUTOMATIONIN DEVELOPMENT

VAMP

Takes the repetitive portal work out of vision plan claims, so your team spends its time with patients instead of payer websites.

DISCIPLINE: Insurance claims automation
STATUS: In development · waitlist open
FIRST UP: VSP claims via Eyefinity

Join the waitlist

03 · WEB DESIGNTAKING CLIENTS

Sparky Group

Premium, mobile-first websites for eye care practices, designed by people who know what patients look for before they book.

Premium, mobile-first websites for eye care practices, with MaxwellSuite booking built in.

DISCIPLINE: Web design & marketing
STATUS: Taking new clients
INCLUDES: MaxwellSuite booking, built in

Visit Sparky Group

§ 03 — HOW IT FITS TOGETHER

The optical path.

Four stops between a patient's first search and a paid claim. Use one company on its own, or let all three hand off to each other.

STOP 01 · SPARKY GROUP Found online A fast, phone-first practice website makes the right first impression.A fast, phone-first practice website.
STOP 02 · MAXWELLSUITE Books in minutes An office, a visit type and a time, plus a photo of the insurance card.Office, visit, time and insurance card.
STOP 03 · MAXWELLSUITE Seen and charted Pre-test readings flow in from the instruments; the exam lives in one record.Instrument readings flow into one record.
STOP 04 · VAMP Claim filed The vision plan claim is entered and tracked, with exceptions set aside for review.Entered and tracked, exceptions set aside.

[PORTRAIT — DR. NATHAN KUYKENDALL, OD]

FIG. C — THE FOUNDER, AT VALET VISION, OWASSO

§ 04 — A NOTE FROM THE FOUNDER

Built in the exam lane.

I'm Nathan Kuykendall, an optometrist and the owner of Valet Vision in Owasso, Oklahoma. When off-the-shelf software kept slowing my practice down, I started building my own: my own EHR, my own booking, my own claims tools and my own website.

Eyedeal Innovations is where those tools grow into products other independent practices can rely on. Everything we ship, we use first.

Nathan Kuykendall, OD FOUNDER, EYEDEAL INNOVATIONS · OWNER, VALET VISIONFOUNDER · OWNER, VALET VISION

§ 05 — CONTACT

Write to us.

hello@eyedealinnovations.com

PRACTICES: Ask for a MaxwellSuite demo, a spot on the VAMP waitlist, or a free website concept from Sparky Group.
PARTNERS & INVESTORS: Pilots, integrations or investment in practical software for independent optometry. Every message reaches Dr. Kuykendall directly.